Michael Gethen

Co-Founder, Sprooki

Michael has worked at the leading edge of the Digital Media, Mobile Internet and Social Web world, having held senior executive or trusted advisor roles with major media companies throughout the Asia-Pacific region, including Fairfax Media, The Federal Publishing Company, Astro All-Asia Networks and Independent Digital Media.

His experience includes building successful digital publishing and marketplace businesses and major consumer websites including the iconic vogue.com.au and #1 food & recipe website taste.com.au. Michael held senior management and corporate strategy roles in Fairfax Media, Australasia's leading media company, including General Manager of leading automotive website drive.com.

Michael has built a successful consulting and corporate advisory practice working with clients working on capital raisings, trade sale and merger & acquisition engagements for clients in the media, technology, entertainment and marketing services sectors.

He earned his MBA and a Masters of Management (Marketing) at Macquarie Graduate School of Management in Sydney.

  • Strategist focused on Corporate Growth
  • Digital media business growth

Industry Expertise

Digital Media



Worked For

Fairfax Media, Conde Nast, Independent Digital Media, Astro

Functional Expertise

Commercial, Int'l/Distribution, Finance