Claire Mula

Co-Founder, Sprooki

Claire brings 15 years of Commercial, Product and General Management experience in Digital Marketing, Media and FMCG to her role as Managing Director & co-founder of Sprooki.

Prior to founding Sprooki, Claire held a number of management roles within large, blue-chip digital companies and dynamic start-ups alike including General Manager, Multimedia Interactive Technologies for ASTRO (Malaysia), one of Asia's largest broadcasters, overseeing all Internet, mobile and Interactive TV products & services.

Claire has also held Senior Marketing and Product Development roles for Australia's premier publisher, Fairfax Digital Media, publisher of the Sydney Morning Herald, The Age and the Australian Financial Review (Australia) and Brand Management roles within FMCG retail marketing giant, Procter & Gamble (Europe). Claire also holds a Bachelor of Commerce (University of Queensland) and a Masters of International Business from Bond University (Australia).

  • Brnad management
  • eCommerce
  • Product definition and execution

Industry Expertise

eCommerce, Digital Media



Worked For

3M, Fairfax Media, Astro, P&G

Functional Expertise

Product, Marketing and Operations